Press Release

Little Jimmy's Italian Ice Gains Star Power

Marketing Savvy Hooks Jim Carey Tie-In

Elizabeth, New Jersey--November 23, 2004--Little Jimmy's Italian Ice (www.italianice.net) is an out-of-the-box business opportunity that's already made it to the "big-time." It's becoming a Hollywood legend thanks to the marketing genius of the company's marketing director, Dennis Moore. The traditional handmade frozen dessert is rapidly becoming known nationwide, and will become even more well known when moviegoers spot the familiar Italian Ice carts in two upcoming feature films, Billy Bob Thornton's "Bad News Bears" and Jim Carey's "Fun With Dick and Jane".

Moore states, "I was looking for a way to get a Little Jimmy's Italian Ice cart in front of as many people as possible when I saw a street vendor in a movie. I thought, 'Wow-that's it!'" Moore contacted a firm specializing in movie product placement, and provided them with photos of his colorful carts.

Product placement in films is a win-win situation. Little Jimmy's is shown in a flattering light and the producers get real-life props. "It's a great way to gain tremendous exposure," states Moore. Plus, this is the kind of campaign that keeps on giving. Moore comments, "Being in a movie helps my customers, not just for a week or a month. When the film comes out on DVD, the campaign goes on and on."

Little Jimmy's Italian Ice is known for offering assistance to customers every step of the way. Their website is packed with everything you need to either start a business immediately, or add to an existing business, including instructional videos. Moore beams when he talks about helping fledgling startups, "I try to give them the benefit of my family's seventy-five years of experience making and selling our Italian Ice." One piece of advice he's quick to pass out is: "Be smart with your marketing dollars. Always consider ways to leverage what the parent company is doing. In this case, when these movies come out, all our cart owners can get even more visibility with local contests for tickets, coupons, etc."

Dennis Moore thinks outside the box. How else could he get his products touted by the likes of Jim Carey and Billy Bob Thornton? For the full "scoop" on Little Jimmy's, go to www.italianice.net. You'll find a way to start a business or expand one. Then, even if you don't wind up on the big screen, at least your business will.